cherclient 3.0
Relation, experience, reconnaissance et résultats
2024-03-17T09:55:58+01:00
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http://cherclient3point0.blogsmarketing.adetem.org/
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Pablo : le diable est dans les détails
tag:cherclient3point0.blogsmarketing.adetem.org,2015-09-07:1824231
2015-09-07T21:52:30+02:00
2015-09-07T21:52:30+02:00
Normal 0 21...
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Name="List Table 7 Colorful Accent 6"/> </w:LatentStyles></xml><![endif]--><!--[if gte mso 10]><style> /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Tableau Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:8.0pt;mso-para-margin-left:0cm;line-height:107%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-fareast-language:EN-US;}</style><![endif]--></p><p class="MsoNormal"><span style="font-size: medium;"><strong><img id="media-252157" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://cherclient3point0.blogsmarketing.adetem.org/media/02/01/1584766540.JPG" alt="1-IMG_3598.JPG" /> </strong></span></p><p class="MsoNormal">On dit toujours qu’une des caractéristiques du service est d’être intangible et qu’il est important de le rendre concret, palpable.. Pour bien ancrer la marque auprès de ses clientes, Pablo (marque de vêtements pour femme) vous offre un service à la fois efficace et bienveillant à tout moment de la journée ou de la saison. Cerise sur le gâteau, la facture que vous venez de payer est mise dans une petite enveloppe au nom de la marque. Cela fait chic, cela va bien avec cette marque et la cliente trouve ses efforts financiers justifiées..</p><p class="MsoNormal">Ce n’est pas exactement la même expérience avec Lancel, (bagagerie, sacs haut de gamme..). Après la réparation d’un sac, réparation due à une erreur de conception venant du fournisseur, <span style="mso-spacerun: yes;"> </span>la marque vous gratifie d’une vulgaire enveloppe à fenêtre avec une facture où il est marqué "réparation œillets" : GRACIEUX. De quoi donner envie de racheter des produits de cette marque et parler en bien des services effectuées..</p><p class="MsoNormal"> </p>
annejulien
http://cherclient3point0.blogsmarketing.adetem.org/about.html
Darty : le contrat de confiance « augmenté »
tag:cherclient3point0.blogsmarketing.adetem.org,2015-06-10:1824173
2015-06-10T18:13:31+02:00
2015-06-10T18:13:31+02:00
Normal 0 21...
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Name="Grid Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light Accent 6"/> <w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/> <w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/> <w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/> <w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/> <w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful Accent 6"/> <w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful Accent 6"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 1"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/> <w:LsdException 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Name="List Table 3 Accent 3"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 3"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 4"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 4"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 5"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 5"/> <w:LsdException Locked="false" Priority="46" Name="List Table 1 Light Accent 6"/> <w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/> <w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/> <w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/> <w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/> <w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful Accent 6"/> <w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful Accent 6"/> </w:LatentStyles></xml><![endif]--><!--[if gte mso 10]><style> /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Tableau Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:8.0pt;mso-para-margin-left:0cm;line-height:107%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri",sans-serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-fareast-language:EN-US;}</style><![endif]--></p><p class="MsoNormal"> </p><p class="MsoNormal"><img id="media-252105" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://cherclient3point0.blogsmarketing.adetem.org/media/00/01/215012202.png" alt="marker.png" width="64" height="79" />Darty innove toujours. Après le bouton Darty, le système « iBeacon » et même les Google Glass l’enseigne imprime son tempo pour accélérer les délais de livraison dans les plus grandes villes françaises, avec des articles de gros volume qui peuvent être livrées une heure après la commande chez le client. Qui dit mieux ? Ce service quasiment instantané est facturé comme le sont les livraisons express prévues,elles, dans les trois heures. D’ailleurs, la facturation des services représente 10% du Chiffre d’affaires de l’enseigne.</p><p class="MsoNormal">La société a su prendre le virage d’Internet grâce à une série de nouveaux services. Les résultats le prouvent. Elle est même installée devant Amazon pour les ventes le High Tech et l’électroménager.</p><p class="MsoNormal">Ses innovations, une fois mises en route, sont encore améliorées comme le bouton Darty qui permet de recevoir un appel d’un conseiller en moins d’une minute. Ainsi, ce bouton, très bel objet connecté, va pouvoir rendre d’autres services avant que les concurrents se mettent sur ce marché des services que les français ont du mal à payer contrairement aux anglo-saxons.</p>
annejulien
http://cherclient3point0.blogsmarketing.adetem.org/about.html
Booking.com, La redoute des big data à transormer en smart data
tag:cherclient3point0.blogsmarketing.adetem.org,2014-11-02:1824048
2014-11-02T21:05:18+01:00
2014-11-02T21:05:18+01:00
Il vous est surement arrivé d'avoir besoin d'un hotel pour une destination...
<p>Il vous est surement arrivé d'avoir besoin d'un hotel pour une destination spécifique et de ne pas vous décider tout de suite.</p><p>Avez-vous remarqué que Booking.com vous repropose cette destination même si la date prévue est dépassée et que vous avez commandé , et également si vous avez passé commande dans leurs filiale villa.com ou que vous avez commandé en groupe à partir d'un autre ordinateur .. c'est peut être demandé trop mais en tout cas ce serait plus pertinent</p><p>Quant à la Redoute, elle vous resignale que vous n'avez plus que quelques jours pour régler votre commande qui est dans votre panier et ne met pas tout de suite à jour votre paiement... légèrement agaçant</p>
annejulien
http://cherclient3point0.blogsmarketing.adetem.org/about.html
Prix de l'excellence marketing organisé par l'ADETEM
tag:cherclient3point0.blogsmarketing.adetem.org,2014-05-07:1823975
2014-05-07T23:14:12+02:00
2014-05-07T23:07:00+02:00
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Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman","serif";}</style><![endif]--></p><div align="center"><table class="MsoNormalTable" style="width: 622px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"> </td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> <a title="Blog Nuit du marketing" href="http://info.adetem.fr/trk/172519/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1025" style="display: block;" src="http://info.adetem.fr/img/172520/4418/7258168/51417/1995/219743ae/" alt="Nuit du Marketing" width="514" height="133" border="0" /></span></a></span></p></blockquote></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"> </td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 4;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><table class="MsoNormalTable" style="width: 622px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 322.5pt; padding: 0cm 0cm 0cm 0cm;" width="430"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 449px; height: 18px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 75.0pt; padding: 0cm 0cm 0cm 0cm;" width="100"><p class="MsoNormal"><span style="font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56; text-transform: uppercase;">#Pasvupasprix </span></p></td><td style="width: 247.5pt; padding: 0cm 0cm 0cm 0cm;" width="330"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1026" style="display: block;" src="http://info.adetem.fr/img/172521/4418/7258168/51417/1995/219743ae/" alt="" width="305" height="2" border="0" /></span></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 103.5pt; padding: 0cm 0cm 0cm 0cm;" width="138"><table class="MsoNormalTable" style="width: 138px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 96.0pt; background: #E6E4E5; padding: 0cm 0cm 0cm 0cm;" width="128"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Blog Nuit du marketing" href="http://info.adetem.fr/trk/172522/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1027" style="display: block; border-width: 0px; border-style: none;" title="Logo Prix de l'excellence marketing" src="http://info.adetem.fr/img/172523/4418/7258168/51417/1995/219743ae/" alt="Logo Prix de l'excellence marketing" width="138" height="157" border="0" /></span></a></span></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="292"><table class="MsoNormalTable" style="width: 292px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" width="292"><p class="MsoNormal"><span style="font-size: 18.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;">PROLONGATIONS !</span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; color: #515151;">Au regard des milliers d'appel et d'emails de panique fustigeant les ponts et la disparition des salariés... nous avons décidé de répondre à votre demande : la date de remise des <a href="http://info.adetem.fr/trk/172524/4418/7258168/51417/1995/219743ae/" target="_blank">dossiers</a> est donc repoussée au <strong>25 mai</strong> ! <br /> <br /> Soit <strong>13 jours de plus pour peaufiner vos 6 slides</strong>.</span></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 100px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 15.0pt;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm; height: 15.0pt;"><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;"><a style="ont-family: Arial, Helvetica, sans-serif;" title="Télécharger le dossier de candidature" href="http://info.adetem.fr/trk/172525/4418/7258168/51417/1995/219743ae/" target="_blank"><strong><span style="color: white; text-decoration: none; text-underline: none;">Je dépose NOW </span></strong></a></span></p></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 103.5pt; padding: 0cm 0cm 0cm 0cm;" width="138"><table class="MsoNormalTable" style="width: 138px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 96.0pt; background: #E6E4E5; padding: 0cm 0cm 0cm 0cm;" width="128"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a href="http://blogsmarketing.adetem.org/admin/posts/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1028" style="display: block; border-width: 0px; border-style: none;" title="Le grand jury 2014" src="http://info.adetem.fr/img/172526/4418/7258168/51417/1995/219743ae/" alt="Le grand jury 2014" width="138" height="174" border="0" /></span></a></span></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="292"><table class="MsoNormalTable" style="width: 292px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" width="292"><p class="MsoNormal"><strong><span style="font-size: 18.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;">Le Grand Jury 2014</span></strong></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Ils seront 18 personnalités marketing à juger les nominés : <strong>Fives, Google, Areva, Microsoft, TBWA, Schneider Electric, Fleury Michon, IBM, Essilor, SAP, Dassault-Systèmes, RTL, La Poste, PSA, Dassault Systèmes, PPR, Wolters Kluwer France</strong>...<br /> <br /> > A vous de les séduire !</span></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 100px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 15.0pt;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm; height: 15.0pt;"><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;"><a title="Le grand jury 2014" href="http://info.adetem.fr/trk/172527/4418/7258168/51417/1995/219743ae/" target="_blank"><strong><span style="color: white; text-decoration: none; text-underline: none;">Découvrir</span></strong></a></span></p></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 5;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p><table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 103.5pt; padding: 0cm 0cm 0cm 0cm;" width="138"><table class="MsoNormalTable" style="width: 138px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 96.0pt; background: #E6E4E5; padding: 0cm 0cm 0cm 0cm;" width="128"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Site du JDN" href="http://info.adetem.fr/trk/172528/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1029" style="display: block; border-width: 0px; border-style: none;" title="JDN" src="http://info.adetem.fr/img/172529/4418/7258168/51417/1995/219743ae/" alt="JDN" width="138" height="99" border="0" /></span></a></span></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="292"><table class="MsoNormalTable" style="width: 292px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="292"><table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" width="292"><p class="MsoNormal"><strong><span style="font-size: 18.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;">Nominés : votre pitch diffusé sur le JDN</span></strong></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Avis aux nominés : non content de soutenir votre dossier devant des top-marketeurs, vous enregistrerez votre pitch-vidéo dans les studios de notre partenaire <a title="Site du JDN" href="http://info.adetem.fr/trk/172530/4418/7258168/51417/1995/219743ae/" target="_blank">JDN</a> et serez diffusés tout au long du mois de mai sur <a title="Site du JDN" href="http://info.adetem.fr/trk/172531/4418/7258168/51417/1995/219743ae/" target="_blank">www.journaldunet.com</a>.<br /> </span></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 100px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 15.0pt;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm; height: 15.0pt;"><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;"><a style="-family: Arial, Helvetica, sans-serif;" title="Télécharger le dossier de candidature" href="http://info.adetem.fr/trk/172532/4418/7258168/51417/1995/219743ae/" target="_blank"><strong><span style="color: white; text-decoration: none; text-underline: none;">Devenez 1 star</span></strong></a></span></p></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 2; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 6;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="width: 322.5pt; padding: 0cm 0cm 0cm 0cm;" width="430"><p class="MsoNormal"><strong><span style="font-size: 18.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;">FAQ</span></strong></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal" style="margin-bottom: 12.0pt;"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Puis-je postuler si je suis une agence ? Dois-je choisir une catégorie ? Vais-je gagner ? Puis-je soudoyer le jury ? Toutes les réponses sont <a href="http://info.adetem.fr/trk/172533/4418/7258168/51417/1995/219743ae/" target="_blank">ici</a> !</span></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 100px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 15.0pt;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm; height: 15.0pt;"><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;"><a title="Le blog" href="http://info.adetem.fr/trk/172534/4418/7258168/51417/1995/219743ae/" target="_blank"><strong><span style="color: white; text-decoration: none; text-underline: none;">FAQ</span></strong></a></span></p></td></tr></tbody></table></div></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 7;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 262.5pt; padding: 0cm 0cm 0cm 0cm;" width="350"><p class="MsoNormal"><strong><span style="font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56; text-transform: uppercase;">save the date</span></strong></p></td><td style="width: 247.5pt; padding: 0cm 0cm 0cm 0cm;" width="330"><table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 150.0pt; padding: 0cm 0cm 0cm 0cm;" width="200"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1030" style="display: block;" src="http://info.adetem.fr/img/172535/4418/7258168/51417/1995/219743ae/" alt="" width="305" height="2" border="0" /></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 8;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 9;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" width="292"><table class="MsoNormalTable" style="width: 292px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="width: 219.0pt; padding: 0cm 0cm 0cm 0cm;" width="292"><p class="MsoNormal"><span style="font-size: 18.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;"><a href="http://blogsmarketing.adetem.org/admin/posts/" target="_blank"><strong><span style="color: #002e56; text-decoration: none; text-underline: none;">Le 3 juillet...</span></strong></a></span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal" style="margin-bottom: 12.0pt; text-align: justify;"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Vous avez rendez-vous chez Electric à Porte de Versailles pour découvrir le palmarès 2014 des Prix de l'excellence marketing, nos 3 keynote speakers qui ne manqueront pas de vous donner envie de bouger les choses et le grand cocktail networking de l'été.</span></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 100px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 15.0pt;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm; height: 15.0pt;"><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;"><a href="http://info.adetem.fr/trk/172536/4418/7258168/51417/1995/219743ae/" target="_blank"><strong><span style="color: white; text-decoration: none; text-underline: none;">Je m'inscris</span></strong></a></span></p></td></tr></tbody></table></div></td></tr></tbody></table></td><td style="width: 103.5pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="138"><table class="MsoNormalTable" style="width: 138px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 7.5pt; background: white; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 96.0pt; background: #E6E4E5; padding: 0cm 0cm 0cm 0cm;" width="128"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1031" style="border-width: 0px; border-style: none;" title="Teasing nuit du marketing" src="http://info.adetem.fr/img/172537/4418/7258168/51417/1995/219743ae/" alt="Teasing nuit du marketing" width="138" height="157" border="0" /></span></p></td></tr></tbody></table></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 10; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td><td style="width: 9.75pt; padding: 0cm 0cm 0cm 0cm;" width="13"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 134.25pt; background: #E6E4E5; padding: 0cm 0cm 0cm 0cm;" valign="top" width="179"><table class="MsoNormalTable" style="width: 179px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 179px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #eb6608; text-transform: uppercase;"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><strong><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #eb6608; text-transform: uppercase;">CALENDRIER</span></strong></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">> Le 25 mai 2014</span></strong></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 5;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Date limite de dépôt de votre dossier de candidature : 6 slides, pas une de plus !</span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 6;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 7; mso-yfti-lastrow: yes;"><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 119.25pt; padding: 0cm 0cm 0cm 0cm;" width="159"><p class="MsoNormal" style="text-align: right;" align="right"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;"><a title="infos pratiques" href="http://info.adetem.fr/trk/172538/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #515151;">EN SAVOIR PLUS </span></a></span></strong></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p><table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: #515151;"> </span></p><p><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: #515151;">> Du 1er au 3 juin 2014</span></strong></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Enregistrement des pitch-vidéos des nominés dans les studios du JDN.</span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;"><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 119.25pt; padding: 0cm 0cm 0cm 0cm;" width="159"><p class="MsoNormal" style="text-align: right;" align="right"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;"><a title="infos pratiques" href="http://info.adetem.fr/trk/172539/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #515151;">EN SAVOIR PLUS </span></a></span></strong></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 179px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;"><br /> <br /> > Du 5 juin au 20 juin 2014</span></strong></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Nos 4 collèges électeurs votent en ligne.</span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;"><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 119.25pt; padding: 0cm 0cm 0cm 0cm;" width="159"><p class="MsoNormal" style="text-align: right;" align="right"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;"><a title="infos pratiques" href="http://info.adetem.fr/trk/172540/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #515151;">EN SAVOIR PLUS </span></a></span></strong></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 179px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: #515151;"> </span></p><p><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: #515151;">> Le 13 juin 2014</span></strong></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Notre grand jury attend les nominés chez notre partenaire RTL, rue Bayard.</span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;"><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 119.25pt; padding: 0cm 0cm 0cm 0cm;" width="159"><p class="MsoNormal" style="text-align: right;" align="right"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;"><a title="infos pratiques" href="http://info.adetem.fr/trk/172541/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #515151;">EN SAVOIR PLUS </span></a></span></strong></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></td></tr><tr style="mso-yfti-irow: 5; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p><table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: #515151;"> </span></p><p><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; color: #515151;">> Le 3 juillet 2014</span></strong></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">The D-day : palmarès des Prix, keynote speakers de haute-volée et LA soirée networking de l'été.</span></p></td></tr><tr style="mso-yfti-irow: 3;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes;"><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 119.25pt; padding: 0cm 0cm 0cm 0cm;" width="159"><p class="MsoNormal" style="text-align: right;" align="right"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;"><a title="Blog Nuit du marketing" href="http://info.adetem.fr/trk/172542/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #515151;">DECOUVRIR <br /> </span></a></span></strong></p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></blockquote></td></tr><tr style="mso-yfti-irow: 5;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 6;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 7;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm;"><blockquote><table class="MsoNormalTable" style="width: 622px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 15.0pt; padding: 0cm 0cm 0cm 0cm;" width="20"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 93.0pt; padding: 0cm 0cm 0cm 0cm;" width="124"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1032" style="display: block; border-width: 0px; border-style: none;" title="Logo Prix de l'excellence marketing" src="http://info.adetem.fr/img/172543/4418/7258168/51417/1995/219743ae/" alt="Logo Prix de l'excellence marketing" width="124" height="152" border="0" /></span></p></td><td style="width: 7.5pt; padding: 0cm 0cm 0cm 0cm;" width="10"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="width: 336.0pt; padding: 0cm 0cm 0cm 0cm;" width="448"><table class="MsoNormalTable" style="width: 448px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal" style="text-align: center;" align="center"><strong><span style="font-size: 15.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;">Téléchargez ici votre dossier de candidature</span></strong></p></td></tr><tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><table class="MsoNormalTable" style="width: 448px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 1;"><td style="width: 168.0pt; padding: 0cm 0cm 0cm 0cm;" width="224"><p class="MsoNormal" style="text-align: right;" align="right"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;">Avec votre dossier de 6 slides, vous avez 4 chances de gagner en séduisant nos 3 collèges électeurs et notre grand jury.<br /> <br /> PME et start-up, l'Adetem ne vous a pas oubliés, vous avez <strong>VOTRE Grand Prix Start-up / PME !</strong></span></p></td><td style="width: 168.0pt; padding: 0cm 0cm 0cm 0cm;" width="224"><p class="MsoNormal" style="text-align: right;" align="right"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: white;">Pensez à vous inscrire et à acquitter les frais d'inscription dès que vous déposez votre dossier.<br /> <br /> 50 € HT pour les membres Adetem<br /> 120 € HT pour les non-membres<br /> <br /> <strong>Peut-être le moment d'<a title="Adhérer à l'Adetem" href="http://info.adetem.fr/trk/172544/4418/7258168/51417/1995/219743ae/" target="_blank">adhérer</a> non ?</strong></span></p></td></tr><tr style="mso-yfti-irow: 2;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr><tr style="mso-yfti-irow: 3; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 138px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 33.75pt;"><td style="width: 103.5pt; background: #FDFDFD; padding: 0cm 0cm 0cm 0cm; height: 33.75pt;" width="138"><p class="MsoNormal" style="text-align: center;" align="center"><strong><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #0691d3; text-transform: uppercase;"><a title="Télécharger le dossier de candidature" href="http://info.adetem.fr/trk/172545/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #0691d3; text-decoration: none; text-underline: none;">Je TÉlÉcharge <br /> LE dossier</span></a></span></strong></p></td></tr></tbody></table></div></td><td style="padding: 0cm 0cm 0cm 0cm;"><div align="right"><table class="MsoNormalTable" style="width: 100px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes; height: 33.75pt;"><td style="background: #FDFDFD; padding: 0cm 0cm 0cm 0cm; height: 33.75pt;"><p class="MsoNormal" style="text-align: center;" align="center"><strong><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #eb6608; text-transform: uppercase;"><a title="S'inscrire en ligne pour déposer un dossier" href="http://info.adetem.fr/trk/172546/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #eb6608; text-decoration: none; text-underline: none;"> Je m'inscris EN LIGNE<br /> </span></a></span></strong></p></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td><td style="width: 15.0pt; padding: 0cm 0cm 0cm 0cm;" width="20"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></td></tr></tbody></table></blockquote></td></tr><tr style="mso-yfti-irow: 8;"><td style="background: #11B4F7; padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 9;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 10;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><table class="MsoNormalTable" style="width: 430px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 75.0pt; padding: 0cm 0cm 0cm 0cm;" width="100"><p class="MsoNormal"><strong><span style="font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56; text-transform: uppercase;">Merci</span></strong></p></td><td style="width: 247.5pt; padding: 0cm 0cm 0cm 0cm;" width="330"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1033" style="display: block;" src="http://info.adetem.fr/img/172547/4418/7258168/51417/1995/219743ae/" alt="" width="305" height="2" border="0" /></span></p></td></tr></tbody></table></blockquote></td></tr><tr style="mso-yfti-irow: 11;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;">Partenaires Gold</span></strong></p></blockquote></td></tr><tr style="mso-yfti-irow: 12;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><table class="MsoNormalTable" style="width: 622px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Logo La Poste" href="http://info.adetem.fr/trk/172548/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1034" style="display: block;" src="http://info.adetem.fr/img/172549/4418/7258168/51417/1995/219743ae/" alt="" width="156" height="100" border="0" /></span></a></span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Logo Microsoft" href="http://info.adetem.fr/trk/172550/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1035" style="display: block;" src="http://info.adetem.fr/img/172551/4418/7258168/51417/1995/219743ae/" alt="" width="156" height="100" border="0" /></span></a></span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Logo TNS Sofres" href="http://info.adetem.fr/trk/172552/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1036" style="display: block;" src="http://info.adetem.fr/img/172553/4418/7258168/51417/1995/219743ae/" alt="" width="155" height="100" border="0" /></span></a></span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a href="http://info.adetem.fr/trk/172554/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1037" style="display: block;" src="http://info.adetem.fr/img/172555/4418/7258168/51417/1995/219743ae/" alt="" width="156" height="100" border="0" /></span></a></span></p></td></tr><tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Logo Toluna" href="http://info.adetem.fr/trk/172556/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1038" style="display: block;" src="http://info.adetem.fr/img/172557/4418/7258168/51417/1995/219743ae/" alt="" width="156" height="103" border="0" /></span></a></span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="site adstream" href="http://info.adetem.fr/trk/172558/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1039" style="display: block;" src="http://info.adetem.fr/img/172559/4418/7258168/51417/1995/219743ae/" alt="" width="156" height="103" border="0" /></span></a></span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="site SAP" href="http://info.adetem.fr/trk/172560/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1040" style="display: block;" src="http://info.adetem.fr/img/172561/4418/7258168/51417/1995/219743ae/" alt="" width="155" height="103" border="0" /></span></a></span></p></td><td style="padding: 0cm 0cm 0cm 0cm;"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Google" href="http://info.adetem.fr/trk/172562/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1041" style="display: block;" src="http://info.adetem.fr/img/172563/4418/7258168/51417/1995/219743ae/" alt="" width="156" height="103" border="0" /></span></a></span></p></td></tr></tbody></table></blockquote></td></tr><tr style="mso-yfti-irow: 13;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><strong><span style="font-size: 10.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #002e56;">Partenaires média</span></strong></p></blockquote></td></tr><tr style="mso-yfti-irow: 14;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><table class="MsoNormalTable" style="width: 622px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 66.75pt; padding: 0cm 0cm 0cm 0cm;" width="89"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="RTL net" href="http://info.adetem.fr/trk/172564/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1042" style="display: block; border-width: 0px; border-style: none;" title="RTL net" src="http://info.adetem.fr/img/172565/4418/7258168/51417/1995/219743ae/" alt="RTL net" width="89" height="34" border="0" /></span></a></span></p></td><td style="width: 61.5pt; padding: 0cm 0cm 0cm 0cm;" width="82"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Culture RP" href="http://info.adetem.fr/trk/172566/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1043" style="display: block;" src="http://info.adetem.fr/img/172567/4418/7258168/51417/1995/219743ae/" alt="" width="82" height="60" border="0" /></span></a></span></p></td><td style="width: 68.25pt; padding: 0cm 0cm 0cm 0cm;" width="91"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="L'ADN" href="http://info.adetem.fr/trk/172568/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1044" style="display: block;" src="http://info.adetem.fr/img/172569/4418/7258168/51417/1995/219743ae/" alt="" width="91" height="60" border="0" /></span></a></span></p></td><td style="width: 63.0pt; padding: 0cm 0cm 0cm 0cm;" width="84"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Influencia" href="http://info.adetem.fr/trk/172570/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1045" style="display: block;" src="http://info.adetem.fr/img/172571/4418/7258168/51417/1995/219743ae/" alt="" width="84" height="60" border="0" /></span></a></span></p></td><td style="width: 66.75pt; padding: 0cm 0cm 0cm 0cm;" width="89"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a href="http://info.adetem.fr/trk/172572/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1046" title="Logo marketing mag" src="http://info.adetem.fr/img/172573/4418/7258168/51417/1995/219743ae/" alt="Logo marketing mag" width="90" height="28" border="0" /></span></a></span></p></td><td style="width: 70.5pt; padding: 0cm 0cm 0cm 0cm;" width="94"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Site du JDN" href="http://info.adetem.fr/trk/172574/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1047" title="Site du JDN" src="http://info.adetem.fr/img/172575/4418/7258168/51417/1995/219743ae/" alt="Site du JDN" width="82" height="59" border="0" /></span></a> </span></p></td><td style="width: 70.5pt; padding: 0cm 0cm 0cm 0cm;" width="94"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Stratégies" href="http://info.adetem.fr/trk/172576/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1048" style="display: block;" src="http://info.adetem.fr/img/172577/4418/7258168/51417/1995/219743ae/" alt="" width="94" height="60" border="0" /></span></a></span></p></td></tr></tbody></table></blockquote></td></tr><tr style="mso-yfti-irow: 15;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 16;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><table class="MsoNormalTable" style="width: 622px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 198.0pt; padding: 0cm 0cm 0cm 0cm;" width="264"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1049" style="display: block;" src="http://info.adetem.fr/img/172578/4418/7258168/51417/1995/219743ae/" alt="" width="250" height="2" border="0" /></span></p></td><td style="width: 192.75pt; padding: 0cm 0cm 0cm 0cm;" width="257"><p class="MsoNormal"><span style="font-size: 7.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">suivez-nous sur <strong><a title="Twitter" href="http://info.adetem.fr/trk/172579/4418/7258168/51417/1995/219743ae/" target="_blank">Twitter</a></strong>, <strong><a title="Linkedin" href="http://info.adetem.fr/trk/172580/4418/7258168/51417/1995/219743ae/" target="_blank">Linkedin</a></strong> et sur <strong><a title="Facebook" href="http://info.adetem.fr/trk/172581/4418/7258168/51417/1995/219743ae/" target="_blank">Facebook</a></strong></span></p></td><td style="width: 18.75pt; padding: 0cm 0cm 0cm 0cm;" width="25"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Twitter" href="http://info.adetem.fr/trk/172582/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1050" style="display: block;" src="http://info.adetem.fr/img/172583/4418/7258168/51417/1995/219743ae/" alt="twitter" width="25" height="21" border="0" /></span></a></span></p></td><td style="width: 18.0pt; padding: 0cm 0cm 0cm 0cm;" width="24"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Linkedin" href="http://info.adetem.fr/trk/172584/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1051" style="display: block;" src="http://info.adetem.fr/img/172585/4418/7258168/51417/1995/219743ae/" alt="linkedin" width="24" height="21" border="0" /></span></a></span></p></td><td style="width: 18.75pt; padding: 0cm 0cm 0cm 0cm;" width="25"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><a title="Facebook" href="http://info.adetem.fr/trk/172586/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="text-decoration: none; text-underline: none;"><img id="_x0000_i1052" style="display: block;" src="http://info.adetem.fr/img/172587/4418/7258168/51417/1995/219743ae/" alt="facebook" width="25" height="21" border="0" /></span></a></span></p></td><td style="width: 20.25pt; padding: 0cm 0cm 0cm 0cm;" width="27"><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1053" style="display: block;" src="http://info.adetem.fr/img/172588/4418/7258168/51417/1995/219743ae/" alt="" width="27" height="21" border="0" /></span></p></td></tr></tbody></table></blockquote></td></tr><tr style="mso-yfti-irow: 17;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 18; height: 37.5pt;"><td style="background: #E6E4E5; padding: 0cm 0cm 0cm 0cm; height: 37.5pt;"><blockquote><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 9.0pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #515151;">Contact Adetem : <a href="mailto:asso@adetem.net" target="_blank"><span style="color: #eb6608;">asso@adetem.net</span></a> - 12 rue de Milan 75009 Paris<br /> tél. : 01 53 32 30 00 - fax : 01 48 78 00 01 - <a href="http://info.adetem.fr/trk/172589/4418/7258168/51417/1995/219743ae/" target="_blank"><span style="color: #eb6608;">www.adetem.org </span></a></span></p></blockquote></td></tr><tr style="mso-yfti-irow: 19;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"> </span></p></blockquote></td></tr><tr style="mso-yfti-irow: 20; mso-yfti-lastrow: yes;"><td style="padding: 0cm 0cm 0cm 0cm;"><blockquote><p class="MsoNormal" style="text-align: center;" align="center"><span style="font-size: 7.5pt; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; color: #000001;">Si vous ne souhaitez plus recevoir d'informations de notre part, </span><span style="mso-fareast-font-family: 'Times New Roman';"><a href="http://info.adetem.fr/trk/172590/4418/7258168/51417/1995/219743ae/?s=1142-7cb-6ec038-c8d9-219743ae--0" target="_blank"><span style="font-size: 7.5pt; font-family: 'Arial','sans-serif'; color: #000001;">suivez ce lien. </span></a> </span></p></blockquote></td></tr></tbody></table></div><p class="MsoNormal"><span style="mso-fareast-font-family: 'Times New Roman';"><img id="_x0000_i1054" src="http://info.adetem.fr/op/4418/7258168/51417/1399474262/1995/7/219743ae.gif" alt="" width="1" height="1" border="0" /></span></p>
annejulien
http://cherclient3point0.blogsmarketing.adetem.org/about.html
Le marketing mix orienté relation client
tag:cherclient3point0.blogsmarketing.adetem.org,2014-04-21:1823967
2014-04-21T22:19:10+02:00
2014-04-21T22:19:10+02:00
Normal 0...
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Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;mso-fareast-language:EN-US;}</style><![endif]--></p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 115%;"> </span></strong></p><p class="MsoNormal"><img id="media-251923" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://cherclient3point0.blogsmarketing.adetem.org/media/01/00/3678629761.jpg" alt="marketing-mix, digital, promesse, experience" />Le marketing des services et de la relation client implique de modifier les traditionnels "4 P" du Marketing Mix.</p><p class="MsoNormal">En s’appuyant notamment sur les travaux de <span style="mso-spacerun: yes;"> </span>Colorado Groupe, il apparait utile de structurer vos <span style="mso-spacerun: yes;"> </span>actions avec les "5 P" suivants :</p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;">Promesse :<br /></strong></p><p class="MsoNormal">C’est <span style="mso-spacerun: yes;"> </span>la réponse à la promesse voulue par l’Entreprise en ce qui concerne l’expérience client.</p><p class="MsoListParagraphCxSpFirst" style="margin-left: 71.4pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>Comment l’exprimer ?<span style="mso-spacerun: yes;"> </span>Quelle est la signature ?</p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 71.4pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>Comment la prouver ? <span style="mso-spacerun: yes;"> </span></p><p class="MsoListParagraphCxSpMiddle" style="margin-left: 71.4pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>Pour<span style="mso-spacerun: yes;"> </span>quoi et pour qui les acteurs de l’entreprise agissent-ils ?</p><p class="MsoListParagraphCxSpLast" style="margin-left: 71.4pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;"><span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span>Quelle caution montrent-ils vis -à vis de cette promesse ?</p><p class="MsoNormal"><em><strong style="mso-bidi-font-weight: normal;">Gardez en mémoire le proverbe arabe : la promesse s’inscrit dans le marbre de celui qui la reçoit et dans le sable de celui qui la donne.</strong></em></p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;">Participation :</strong></p><p class="MsoNormal">Comment favoriser la participation et l’engagement du client malgré son souhait grandissant d’autonomie, d’infidélité tout en cherchant à promouvoir le self-service avec les outils digitaux ?</p><p class="MsoNormal">Comment chercher à co-créer<span style="mso-spacerun: yes;"> </span>ou co-innover avec les plus impliqués, avec les supporters de la marque?</p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;">Package </strong>:</p><p class="MsoNormal">Mettre sur le marché une offre de service plus ou moins personnalisée suivant les types de client, avec un cœur d’offres et des services périphériques qui apporte de la valeur au client et à l'entreprise.<span style="mso-spacerun: yes;"> </span>L’offre permet aussi la reconnaissance client, en s’appuyant sur les données que le consommateur aura accepté de partager.</p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;">People</strong> :</p><p class="MsoNormal">Faire s’engager les collaborateurs qui transmettent le positionnement et les valeurs de la marque. En front office, Ils montrent des postures et des<span style="mso-spacerun: yes;"> </span>attitudes relationnelles qui font la différence avec les concurrents. <strong><em>Ce sont les marketeurs externes</em></strong>. Favoriser l’esprit de service qui anime les relations entre tous les collaborateurs pour rendre excellent les expériences du dernier P. <span style="mso-spacerun: yes;"> </span></p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;">Parcours /Path :</strong></p><p class="MsoNormal">Organiser <span style="mso-spacerun: yes;"> </span>les parcours d’achat et les parcours relationnels au jour le jour. L’entreprise se focalise sur les <strong><em>Touch Point</em></strong> les plus importants pour le client. Quand le client décide de pratiquer le self-service, tout est fait pour faciliter son autonomie. Quand le client hésite ou fait une demande, une démarche proactive augmente fortement le taux de satisfaction et de fidélité.</p><p class="MsoNormal"><img id="media-251924" style="margin: 0.2em auto 0.7em; display: block;" title="" src="http://cherclient3point0.blogsmarketing.adetem.org/media/02/02/1881811841.png" alt="marketing-mix,digital,promesse,experience" width="112" height="61" /></p><p class="MsoNormal"> </p><p> </p>
annejulien
http://cherclient3point0.blogsmarketing.adetem.org/about.html
Comment concilier qualité de la relation client et rentabilité ?
tag:cherclient3point0.blogsmarketing.adetem.org,2014-02-10:1823936
2014-02-10T22:25:53+01:00
2014-02-10T22:25:53+01:00
Normal 0...
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black;mso-border-insidev-themecolor:text1;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}</style><![endif]--></p><p class="MsoNormal" style="mso-layout-grid-align: none; text-autospace: none;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 18.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"><img id="media-251904" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://cherclient3point0.blogsmarketing.adetem.org/media/02/01/3646382582.gif" alt="i advize,telemetris,mma,ing direct" /> </span></strong><span style="font-size: medium;"><em><span style="line-height: 115%; color: black;">Réunion du mardi 10 décembre 2013, animée par Anne Julien et Christian Parmentier, Co-Présidents du Club Banque, Finance, Assurances de l’Adetem. Synthèse rédigée par Catherine Beilin-Lévi</span></em></span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; color: black;">Améliorer l’incontournable satisfaction client, tout <span style="mso-spacerun: yes;"> </span>en faisant le lien avec la productivité et la rentabilité, telle est l’équation à résoudre pour les décideurs. Elle suppose une optimisation des canaux de vente, l’instauration d’une culture orientée clients et une stratégie transversale bien construite et assumée.</span></p><p class="MsoNormal"><span style="color: #ff6600;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 16pt; line-height: 115%; font-family: 'Times New Roman','serif';">« Investir dans la relation clients augmente-t-elle les coûts et fait-elle baisser la productivité. Qu’apporte réellement la qualité ? Comment la faire valoir ? Avec quelles technologies ? Quelles sont les bonnes pratiques ? » </span></em></span><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; color: black;">Toutes ces questions sont posées en guise d’introduction par</span><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"> Thierry Blanville, Consultant MARKETSOFT, ex Directeur relation Client de la Banque Postale.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif'; mso-fareast-font-family: 'Times New Roman'; color: black;"><span style="mso-spacerun: yes;"> </span>Il n’y a pas photo, la qualité de la relation clients est payante, même si les contraintes de productivité et l’explosion des achats à bas coûts peuvent inciter à la rogner. En effet, les clients sont, peu ou prou, demandeurs de qualité de service, d’autonomie et de relations personnalisées, qu’il s’agisse d’informations, d’achat, de suivi de commandes ou de service après-vente.</span><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"> « <em style="mso-bidi-font-style: normal;"><span style="color: #ff6600;">Il faut donc s’adapter, proposer ce que les clients attendent, en segmentant les public</span>s »,</em> fait valoir Stéphane Luca, Responsable de la relation Client d’ING Direct.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">La non- qualité est un budget invisible qui freine la rentabilité. <em style="mso-bidi-font-style: normal;">« <span style="color: #ff6600;">Elle coûte jusqu’à 10% du chiffre d’affaires</span></em><span style="color: #ff6600;">,</span> souligne Philippe Merle, PDG de Telemetris. <span style="color: #ff6600;"><em style="mso-bidi-font-style: normal;">80% des clients insatisfaits par les services d’une société ne font plus appel à elle.</em> </span><em style="mso-bidi-font-style: normal;"><span style="color: #ff6600;">Et leur mécontentement fait tâche d’huile. Un client mécontent le dit à 10 personnes en moyenne.</span> » </em> <span style="mso-spacerun: yes;"> </span></span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Et les personnes satisfaites sont fidèles. A l’heure de la volatilité des marchés, il ya donc une bonne raison de valoriser la qualité. <em style="mso-bidi-font-style: normal;"><span style="color: #ff6600;">Une augmentation de 5% du taux de rétention génère une croissance de profit de 28 à 125%»</span>,</em> précise Philippe Merle</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Pour sortir de la quadrature du cercle, il faut donc améliorer la qualité en établissant le lien avec la productivité et la rentabilité. Comment ?</span></p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Penser la cohérence des canaux</span></strong></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Premier sujet à prendre en considération : le choix des canaux d’informations et de vente. La technologique étant pléthorique, à la mode et source de productivité immédiate, la tentation du « tout techno » est forte, surtout que les clients font preuve d’un « individualisme connecté », pour reprendre l’expression de Thierry Blanville. </span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"><span style="mso-spacerun: yes;"> </span><em style="mso-bidi-font-style: normal;">« <span style="color: #ff6600;">Mais il ne faut se laisser submerger par la technologie, davantage s’assurer de la pertinence des outils en fonction des usages</span> »</em>, <span style="mso-spacerun: yes;"> </span>juge Serge Blanc, Principal Consultant, de KXEN.<strong style="mso-bidi-font-weight: normal;">« </strong><span style="color: #ff6600;"><em style="mso-bidi-font-style: normal;">Elle doit être maîtrisée </em></span>», dit Marc Phalippou, Responsable Politique Clients de MMA. </span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Si 15 à 20% du business se fait aujourd’hui en ligne, le téléphone et le contact direct restent privilégiés, les outils logiciels venant dans ces deux derniers cas en appui.<em style="mso-bidi-font-style: normal;">«<span style="color: #ff6600;">Dans tous les cas, l’humain doit être préservé »</span></em>, insiste Jean-David Michel, Directeur Développement de PRO BTP. Il est gage de réassurance et d’émotivité.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"> </span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"> </span></p><table class="MsoTableGrid" style="border-collapse: collapse; border: none; mso-border-alt: solid black .5pt; mso-border-themecolor: text1; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;" border="1" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 460.6pt; border: solid black 1.0pt; mso-border-themecolor: text1; mso-border-alt: solid black .5pt; padding: 0cm 5.4pt 0cm 5.4pt;" valign="top" width="614"><p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">Remettre l’humain dans la relation client en ligne, gage valeur</span></strong></p><p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">Humaniser la relation client en ligne tout en créant de la valeur, tels sont<span style="mso-spacerun: yes;"> </span>les objectifs des solutions technologiques d’ I Advize.</span></p><p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">.</span></em><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">Click to chat ;Click to call </span><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">;Click to vidéo;visioconférence pour assister <em style="mso-bidi-font-style: normal;">en live</em> un client confronté à une difficulté particulière. </span></p><p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><em style="mso-bidi-font-style: normal;"><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">« <span style="color: #ff6600;">Ces outils s’adaptent aux usages des visiteurs, améliorent leur expérience, 85% sont satisfaits, tout en réduisant de 50% les coûts de traitement et en améliorant de 25% le taux de conversion</span> »</span></em><span style="font-size: 16.0pt; font-family: 'Times New Roman','serif';">, relate Maxime Baumard, Responsable Communication. </span></p></td></tr></tbody></table><p class="MsoNormal"><em style="mso-bidi-font-style: normal;"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"> </span></em></p><p class="MsoNormal"><em style="mso-bidi-font-style: normal;"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">« <span style="color: #ff6600;">Il faut donc penser à la cohérence et à la complémentarité des canaux, dès l’origine, dans une logique de cross canal: outils numériques, téléphone, contact direct</span> »</span></em><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';"> juge Jean-David Michel. <em style="mso-bidi-font-style: normal;">« <span style="color: #ff6600;">Il faut automatiser les tâches répétitives, pour passer, d’une façon ou d’une autre, le plus de temps possible avec le client</span> »</em>, affirme Serge Blanc.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Dans le dispositif, « <em style="mso-bidi-font-style: normal;"><span style="color: #ff6600;">Le centre de contacts est le cœur de l’optimisation de la qualité client, l’endroit pour converser avec les clients de façon personnalisée, le moment idéal pour le satisfaire et répondre aux demandes et insatisfactions </span>»</em>, explique Philippe Merle.</span></p><p class="MsoNormal"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">La qualité, affaire de culture et de stratégie</span></strong></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">L’efficacité et la rentabilité de la qualité ne relèvent pas uniquement des <em style="mso-bidi-font-style: normal;">process</em> et des d’outils, aussi bien conçus soient-ils. C’est aussi une affaire de culture d’entreprise. <strong style="mso-bidi-font-weight: normal;"><em style="mso-bidi-font-style: normal;">« </em></strong><em style="mso-bidi-font-style: normal;"><span style="color: #ff6600;">Il faut créer, révéler et relayer la valeur client en interne, par l’éducation à la qualité client ; passer de la gestion des dossiers à la gestion clients</span> »</em>, estime Marc Phalippou.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Bien former donc les commerciaux, en s’appuyant sur leur évaluation sur la qualité (satisfaction de la demande, qualité relationnelle) par l’analyse des verbatim à chaud des clients ou les questionnaires de satisfaction envoyés après coup par messagerie. L’écoute du client devient ainsi une source de valeur qui augmente les performances individuelles.<em style="mso-bidi-font-style: normal;"> « <span style="color: #ff6600;">Mais elle ne doit pas amener les commerciaux à se réfugier derrière les normes officielles en adoptant des comportements stéréotypés</span>,</em> prévient Stéphane Luca.<em style="mso-bidi-font-style: normal;"><span style="color: #ff6600;"> Il faut garder l’émotionnel </span>»</em>. Sinon on passe à côté de l’objectif recherché.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">L’écoute des clients est aussi une mine d’informations pour la politique qualité de l’entreprise. Elle permet de détecter des signaux faibles, de mettre en place des plans d’amélioration et même de récupérer une partie des mécontents. <em style="mso-bidi-font-style: normal;">« <span style="color: #ff6600;">Une réclamation satisfaite offert une probabilité de 62% de récupération. Et cela coûte cinq fois moins cher de re-contenter un client que d’en acquérir un nouveau</span> »</em>, met en avant Philippe Merle.</span></p><p class="MsoNormal"><span style="font-size: 16.0pt; line-height: 115%; font-family: 'Times New Roman','serif';">Mais la qualité est avant toute chose une question de stratégie. <em style="mso-bidi-font-style: normal;">« E<span style="color: #ff6600;">lle doit être portée par une démarche structurée transverse, dictée par le top management, pilotée par directions marché et gérées de façon opérationnelle par le centre de contacts </span>»</em>, conclut <span style="mso-spacerun: yes;"> </span>Philippe Merle.</span></p>
annejulien
http://cherclient3point0.blogsmarketing.adetem.org/about.html
Comment concilier relation client et rentabilité
tag:cherclient3point0.blogsmarketing.adetem.org,2013-12-03:1823914
2013-12-03T14:05:53+01:00
2013-12-03T14:02:00+01:00
Le club BFA de l'ADETEM organise une réunion le mardi 10 décembre (de 9...
<p style="text-align: justify;"><strong>Le club BFA de l'ADETEM organise une réunion le mardi 10 décembre (de 9 heures 30 à 12heures) dans les locaux d'ING direct, 40 avenue des Terroirs de France, Paris 12 sur un thème qui touchent tous les professionnels du marketing.<br /></strong></p><p style="text-align: justify;"><strong><br /></strong></p><p style="text-align: justify;"><img id="media-251890" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://cherclient3point0.blogsmarketing.adetem.org/media/01/01/3646382582.gif" alt="3811458732.5.gif" width="91" height="101" /><br /><!--[if !mso]><style>v:* {behavior:url(#default#VML);}o:* {behavior:url(#default#VML);}w:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);}</style><![endif]--></p><table class="MsoNormalTable" style="height: 1px; width: 1px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 96.75pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="129"> </td></tr></tbody></table><p style="text-align: justify;"><strong>Face au souhait d’autonomie de nombreux consommateurs, à l’explosion des achats à bas coûts et aux exigences sans fin des clients, les décideurs se demandent quelle est la rentabilité des investissements dans la relation client.</strong></p><p style="text-align: justify;"><strong><br /></strong></p><ul><li>Qu’apporte finalement une meilleure qualité de la relation client ?</li><li>Pour quels clients ? Dans quelles situations ?</li><li>Quelles sont les technologies pouvant favoriser cette relation ?</li><li>Quelle démarche qualité adopter ?</li><li>Quelles sont les "best practices" ?</li></ul><p style="color: #010101;"><span style="font-family: Helvetica;"><strong>Cette matinée sera articulée de la manière suivante:</strong><br /><br /><em>Ouverture</em> par </span><strong><span style="color: #fc0081;">Sophie HELLER,</span></strong><span style="font-family: Helvetica;"> Head of Retail Banking –<strong> ING Direct</strong><br /><br /><em>Introduction</em> par </span><strong><span style="color: #fc0081;">Thierry BLANVILLE,</span></strong><span style="font-family: Helvetica;"> Consultant – <strong>MARKETSOFT, ex Directeur Relation Client de la Banque Postale</strong><br /><br /><em>Puis les interventions de </em>:<br /></span><strong><span style="color: #fc0081;"><img src="http://info.adetem.fr/img/118079/4418/7235670/50547/1447/77e9b3b6" alt="" border="0" /></span></strong><strong><span style="color: #fc0081;">Maxime BAUMARD, </span></strong><span style="font-family: Helvetica;">Responsable communication - <strong>I Advize</strong><br /></span><strong><span style="color: #fc0081;"><img src="http://info.adetem.fr/img/118080/4418/7235670/50547/1447/77e9b3b6" alt="" border="0" /></span></strong><strong><span style="color: #fc0081;">Philippe MERLE,</span></strong><span style="font-family: Helvetica;"> PDG - <strong>Télémétris </strong><br /><br />Enfin, une <em>table ronde </em>permettra de partager l'expérience de plusieurs annonceurs :<br /><br /></span><img src="http://info.adetem.fr/img/118081/4418/7235670/50547/1447/77e9b3b6" alt="" border="0" /><strong><span style="color: #fc0081;">Serge BLANC</span></strong><span style="font-family: Helvetica;">, Principal Consultant - <strong>KXE</strong></span><span style="font-family: Helvetica;"><strong>N</strong><br /> </span><img src="http://info.adetem.fr/img/118082/4418/7235670/50547/1447/77e9b3b6" alt="" border="0" /><strong><span style="color: #fc0081;">Stéphane LUCA</span></strong><span style="font-family: Helvetica;">, Responsable relation Client – <strong>ING Direct</strong><br /> </span><img src="http://info.adetem.fr/img/118083/4418/7235670/50547/1447/77e9b3b6" alt="" border="0" /><strong><span style="color: #fc0081;">Jean-Michel DAVID</span></strong><span style="font-family: Helvetica;">, Directeur Développement –<strong> PRO BTP</strong><br /> </span><img src="http://info.adetem.fr/img/118084/4418/7235670/50547/1447/77e9b3b6" alt="" border="0" /><strong><span style="color: #fc0081;">Marc PHALIPPOU</span></strong><span style="font-family: Helvetica;">, Responsable Politique Client – <strong>MMA</strong><br /></span></p><p style="text-align: left;"> </p><p style="text-align: left;"><span style="color: #010101;">Les débats seront animés par :<br /></span></p><p style="text-align: left;"><span style="color: #010101;"><span style="color: #e40079;"><strong>Anne JULIEN et Christian PARMENTIER</strong></span></span><span style="color: #010101;">,<strong> </strong>Co-Présidents du<strong> Club Banque, Finance, Assurance de l'Adetem et Thierry <span style="color: #d12e96;">BLANVILLE</span></strong></span></p><p style="text-align: left;"><span style="color: #010101;"><strong>La réunion est sponsorisée par ING Direct </strong></span></p><p style="text-align: left;"><br /><!--[if !mso]><style>v:* {behavior:url(#default#VML);}o:* {behavior:url(#default#VML);}w:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);}</style><![endif]--></p><table class="MsoNormalTable" style="width: 564px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 96.75pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="129"><p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><span style="font-family: 'Arial','sans-serif'; color: #fc0081;"><a href="http://info.adetem.fr/trk/118076/4418/7235670/50547/1447/77e9b3b6" target="_blank"><span style="color: blue; text-decoration: none; text-underline: none;"><img id="_x0000_i1025" src="http://info.adetem.fr/img/118077/4418/7235670/50547/1447/77e9b3b6" alt="S'inscrire ▶" width="129" height="27" border="0" /></span></a></span></strong></p></td></tr></tbody></table><table class="MsoNormalTable" style="width: 564px;" border="0" cellspacing="0" cellpadding="0"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="width: 96.75pt; padding: 0cm 0cm 0cm 0cm;" valign="top" width="129"><p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><span style="font-family: 'Arial','sans-serif'; color: #fc0081;"><a href="http://info.adetem.fr/trk/118076/4418/7235670/50547/1447/77e9b3b6" target="_blank"><span style="color: blue; text-decoration: none; text-underline: none;"><img id="_x0000_i1025" src="http://info.adetem.fr/img/118077/4418/7235670/50547/1447/77e9b3b6" alt="S'inscrire ▶" width="129" height="27" border="0" /></span></a></span></strong></p></td></tr></tbody></table>